Our ethos
We are committed to increasing respect and improving the quality of life for local older people, their carers and families.
Today’s society, too often, sees older age in a negative light. Age Concern Slough and Berkshire East is a completely independent local charity which is passionate about changing that view and committed to increasing respect and improving the quality of life for local older people, their carers and families by:
- Developing and providing high quality services to meet local needs
- Campaigning and lobbying to ensure that the voices of older people and carers are heard
- Promoting independence and the right for people to choose how to live their lives
- Promoting positive images of ageing and diversity by challenging discrimination and celebrating age
- Ensuring respect through a person-centred approach to human rights
- Engaging with it’s customers, staff, volunteers and funders
Age Concern Slough and Berkshire East is known to be the leader in the provision of quality services for a diverse and ageing population and the principle champion for older people’s rights.
Mission
We are committed to improving quality of life for local older people, their carers and families so that they can enjoy a better life in later years.
Vision
To remain the principle champion for the rights and interests of older people, by challenging discrimination and promoting respect, equality and the opportunity for people to be involved in the life of the community. To change lives for the better by working in partnership with others to influence policy and to facilitate choice and independence.
Values
- Trusted to deliver high quality services to meet local needs
- Experienced in challenging discrimination, promoting respect, equality and opportunity
- Caring and respectful approach, putting the individual first
- Committed to improving quality of life
- Passionate about choice and independence
